Rise is the poetic idea of the poster. By lining up houses of different sizes a giant rising arrow is created. The black and red colors combination create a serious and urgent feeling of the issue. Serious housing problem is the main cause of high inflation rate. That is the poster's main theme. As a representational way for audience to guess the main theme, Economic information that cause inflation form a repetitive pattern. Visuals of the poster create an optical illusion of a three dimensional house. The close relationship of the giant arrow and the houses are repre- sented by their figure and ground.