FOSSIL Gen 5 Smartwatch
Digital Marketing Campaign
These campaigns aim to drive sales in FOSSIL’s partner stores in different APAC’s airport. The game mechanics must be simple, mobile friendly and work smooth under weak internet environment.
The Heart Rate Detection Campaign featured the Heart Rate detection function that utilized mobile native camera function, which is not common in mobile game and could highlight the key Smart Watch features.
Detecting heartbeats with camera vibrations
Users can get the discount in the form of a luck draw