EGO FINANCE
UI &UX WEBSITE DESIGN
WEBSITE
Ego Finance, established in 2009 in Hong Kong, provides a myriad of financing services, including property mortgage and loan. The original website has been outdated in terms of design and it can only show limited information. In order to strengthen the branding as well as provide more insights to both the potential and existing customers and introduce different new features.
FINANCING CALCULATOR
Potential customers can type in basic information in the form, such as the loan amount, preferred interest rate and the repayment period. It will calculate the monthly repayment amount based on the users' answers. More importantly, the result will be automatically revised when the users edit the field. It minimizes unnecessary clicks to submit the form again and again, in case the user would like to check out the results under different circumstances. The call to action button is placed next to the result to remind users to take further action.
CUSTOMER PORTAL
In this revamp project , We provided a lot of UX & UI suggestions, which both Ego Finance and its clients can benefit from the user-friendly website. In this digital era, UX/UI design is not only an important factor in strengthening brand image, but it is also an indivisible part of getting closer to the end user.